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ALANA RACHEL GOLDMAN

MARKETING PROFESSIONAL

Alana's headshot

ABOUT

Strategic Marketing & Storytelling

Nonprofit marketing and communications professional driven by storytelling and meaningful connection. I recently finished all coursework for an MA in Nonprofit Management and Leadership at the Hebrew University of Jerusalem, where I managed marketing and alumni outreach. My experience spans digital campaigns, content creation, and community engagement, with writing featured in The Times of Israel and JewishFiction.net.

November 2024 – October 2025

Marketing & Alumni Coordinator /

HUJI International Office

Dual role as Marketing Liaison for the Rothberg International School and International Alumni Coordinator at the Hebrew University of Jerusalem.

  • Develop and execute digital marketing strategies to support international student recruitment and alumni engagement, incorporating A/B testing insights to refine outreach.

  • Create content for websites, social media, newsletters, and campaigns.

  • Manage the international alumni database using Salesforce and Excel; oversee communications to 18,000+ alumni.

  • Coordinate campus visits, university representation at higher education fairs, and alumni events.

  • Collaborate with global alumni offices and international partners to expand outreach.

August 2023 – May 2024

Writing Fellow /

CAMERA on Campus | UNC Chapel Hill

  • Published four articles on antisemitism and Israel advocacy.

  • Led educational events teaching strategic communication and storytelling.

September 2023 – May 2024

Undergraduate Intern /

Carolina Center for Jewish Studies | UNC Chapel Hill

  • Produced professor interviews and promotional content for the semester newsletter.

  • Assisted with event logistics and student outreach.

June – July 2022

Summer Intern /

Ethiopian Nation Project | Lod, Israel

  • Created program resources and promotional materials for donor engagement.

  • Developed a directory for future program planning.

WORK EXPERIENCE

EDUCATION

Master of Arts in Nonprofit Management and Leadership

The Hebrew University of Jerusalem, Jerusalem, Israel / Completed September 2025, diploma expected June 2026

Bachelor of Arts with Highest Distinction in Global Studies and Creative Writing

University of North Carolina at Chapel Hill, North Carolina, USA / May 2024

SKILLS

Areas of Expertise

  • Marketing Platforms: Wix, Meta Business Suite, Inwise

  • CRM & Data: Salesforce, Microsoft Excel

  • Creative Software: Canva, Adobe Creative Suite, iMovie, ProTools

  • Languages: Native English, Intermediate Hebrew, Basic French

  • Strengths: Strategic communication, storytelling, content writing, public speaking, detail-oriented

CONTACT ME

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